What:
A photographer working for Adidas approached The Fantastical needing concepts for an upcoming photoshoot featuring the Adidas Sambas shoe. The focus of the shoot and campaign was to show the versatility and energy of both the Sambas shoe and the shoe wearer.
Involvement:
I was the lead creative on the Make Your Move campaign idea. With the visuals and typography, the aim of the spreads are to show the motion and energy of the shoe, while portraying different shoe wearers.
